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A Style Makeover for Master Bathrooms

Master bathrooms are getting a style makeover, according to the 2017 U.S. Houzz Bathroom Trends Study,* which found that 90% of renovating homeowners change the style of their master bathroom during upgrades. Of those making a change to the overall style, contemporary (25%), transitional (17%) and modern (15%) lead in popularity. Design decisions vary by generation, with Millennial (25-34) homeowners opting most often for modern style master bathrooms, while contemporary is most popular among Gen-Xers (35-54) and Baby Boomers (55+).


White continues to gain popularity in renovated master bathrooms, with even more countertops and walls appearing in white this year (40% and 19%, respectively) compared with 2016 findings. Additionally, bathroom features are increasingly contrasted against gray walls and cabinet surfaces (35% and 14%, respectively, compared with 30% and 9% in 2016, respectively).


Millennials are significantly more likely to choose white countertops (52%) and cabinets (50%) and gray walls (48%) and flooring (43%) for their master bath than Baby Boomers. When it comes to wood cabinets, Baby Boomers tend to pick medium tones, while dark wood is preferred by Gen-Xers.


Among the 81% of renovating homeowners tackling master showers, ceramic and porcelain tile or natural stone tile and slabs are the top surface materials chosen, with marble being the universally preferred choice for natural stone, especially for Gen-Xers. Other materials see generational biases. For example, travertine is more likely to be installed by Baby Boomers, while slate is preferred by Millennial homeowners.


Ceramic or porcelain tile (63%) and natural stone tile or slab (32%) continue to top the flooring list, likely integrating the look of the shower with the rest of the bathroom surfaces. In contrast, these higher end finishes are less likely to appear on walls outside of the shower area, with just 27% choosing ceramic or porcelain tile and 15% opting for natural stone.


For more insights from the 2017 U.S. Houzz Bathroom Trends Study, check out the full report here.

*Houzz survey of more than 1,200 U.S. homeowners using Houzz who are in the midst of, are planning, or recently completed a master bathroom project, was fielded between June 6 and August 7, 2017.

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